A new positioning framework for organizational value: Juxtaposing organizational value positions with customer centricity
نویسندگان
چکیده
منابع مشابه
The use of organizational capabilities to increase customer value
a r t i c l e i n f o The importance of the customer's role in the management of a firm has been increasing for the last twenty years. A firm's organizational capabilities, both internally and externally oriented, are essential for increasing customer value creation and the focus of this paper is on market orientation, knowledge management and customer relationship management. The aim of the st...
متن کاملOrganizational Earned Value Analysis
We offer an approach for performing organization earned value analysis by taking advantage of the hierarchical structure of the GQMStrategies grid. The merger enables us to create an integrated hierarchy of business goals, value goals, and strategies for achieving those goals and to monitor and evaluate those goals at all levels. It provides a means to expand the definition of earned value metr...
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ژورنال
عنوان ژورنال: Strategic Change
سال: 2019
ISSN: 1086-1718,1099-1697
DOI: 10.1002/jsc.2253